A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
Preface1. Targeting a New World2. In Mass Marketing's Shadow3. The Roots of Division4. Mapping a Fractured Society5. Signaling Divisions6. Tailoring Differences7. Planning a Fractured Future8. Image TribesNotesIndex
