Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.
The latest book in the Michael E. Gerber franchise, The E-Myth Enterprise explores the requirement that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors.
The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. The E-Myth Manager provides essential guidance for the management of any business. Finally, E-Myth Mastery offers valuable advice on how to take an existing business to the next level of growth and opportunity.
"This excellent book is a must-read for current and aspiring entrepreneurs."
