Gavin Griffiths was a fairly straightlaced, newlywed shipping executive when he bought a magazine called The Erotic Review for #1 not just one copy, the whole business! Little did he know it would soon become the darling of the chattering classes, and a case study in heroic failure. More in the tradition of Tony Young (How to Lose Friends & Alienate People) than Felix Dennis (How to be Rich), in this highly entertaining memoir readers discover just why only one in ten new businesses make it, and what happens to the other nine.