"What a read! A warts-and-all depiction of the amazing journey of the KX brand." Melanie Gleeson, Founder & CEO, Endota Spa What happens when passion, purpose and business collide? A global fitness franchise is born. After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat. Define Yourself is a dynamic journey through the history of KX Pilates that will show you: ¿ How a simple idea can become a BIG business ¿ Why KX became an unstoppable force in the fitness industry ¿ The value of travel and seeing the world ¿ The ins and outs of franchising as both a franchisor and franchisee ¿ What it really takes to succeed in business and in life KX's purpose is clear: "We change lives for the better." Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself. "Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow." Jack Delosa, Founder, The Entourage