True leadership is about character - this is the key to winning 'the right way'.

In a world where we're bombarded by messages of 'winning at any cost', dishonest politicians, CEOs committing fraud, disgraced military commanders and cheating athletes, integrity matters more than ever. The Character Edge explains the powerful role character plays in trust, culture and leadership, and offers readers tools to exercise and strengthen their own.

Reaching from the battlefield to the classroom and beyond, former superintendent of West Point Robert Caslen and professor of psychology Dr Michael Matthews explore the vital link between strong character and strong leadership, and explain why the latter cannot exist without the former.

'Caslen and Matthews show how and why this fundamental inner architecture of leadership can - and must - be built' - Jim Collins, bestselling author of Good to Great.

True leadership is about character - the key to winning 'the right way'. The Character Edge shows you why this is so important in today's social environment and how to achieve it.

If you ever aspire to effective leadership, whether at the tactical or strategic level, you'll soon learn that the most important ingredient in effective leadership is character. Bob Caslen and Mike Matthews have captured this truth in both theory and application with moving and insightful stories and personal experiences. This book will both challenge you and motivate you to lead a life of integrity and honour, and in so doing, inspire the men and women you lead to the highest achievements they never thought possible. Bob and Mike have something very, very important here. I hope it goes viral in a big way