Goes beyond the "how-to" to teach you what to expect when starting a franchise. This title reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure.
The truth you need to knowbefore you buy a franchiseThis straight-shooting franchise guide goes beyondthe "how-to" to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. "Smart Franchising"reveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise, something glossed over in most franchise books.
